Brett Hoffman

At numerous rodeo performances these days, there are shortages of bareback riders and organizers certainly would like to see more saddle bronc riders on the cards.

One organizer who is addressing the problem is Binion Cervi who is part of one of the world’s most famous family owned rodeo livestock firms. In fact, the Cervi Championship Rodeo firm is the senior livestock company that’s in charge of contracting the broncs, bulls and roping cattle for both the Houston and San Antonio rodeos.

The Cervi family has a passion for raising bucking horses at their Colorado ranch, but they also are serious about helping beginning riders.

“My whole life is revolved around the rodeo industry,” Cervi said. “A part that is suffering the most is the barebacks and [saddle] broncs. The PBR [Professional Bull Riders] has helped keep bull riding numbers up. But with barebacks and broncs, there’s been such a steep decline. So, we had to start thinking outside the box, because if we don’t, we’re going to be out of business. Raising 130 bucking horses a year is going to be pointless. Our life is invested in it. But it’s going to be pointless if we don’t take care of the other side of the coin.”

Cervi is a key organizer of Ace High Roughstock Academy, an organization that conducts schools for bareback and saddle bronc riders ages 13-and-older. Tuition is free.

An Ace High Roughstock Academy clinic has been scheduled at Texas Tech’s rodeo facilities in Lubbock on Oct. 23-25, which is the weekend before the 2020 Texas Tech Rodeo.

Bareback riders will be taught by Leighton Berry, who has qualified for the 2020 Wrangler National Finals Rodeo, and former NFR qualifiers Wyatt Denny and Ryan Gray. Gray is a former Texas Tech star.

Saddle bronc riders will be taught by 2020 Wrangler NFR qualifiers Brody Cress, Isaac Diaz and Wyatt Casper. Casper, who lives near Miami, Texas, is ranked No. 1 in the Professional Rodeo Cowboys Association’s 2020 saddle bronc riding world title race.

Helping produce the Lubbock bronc riding school at the Texas Tech facility will be a great fit for Cervi because he's a Texas Tech graduate. He said providing learning opportunities is a must.

“There are young people out there who want to be involved in the sport, but there are not a lot of outlets,” Cervi said. “For a kid to practice to ride broncs, it takes at least six people. You’ve got two pick-up men, a flankman, two people opening the gate and you need someone to video. It takes a lot of hands for just one kid to learn how to ride bucking horses. So, we’ve got to open the door up to make it easier, where it’s not so hard to get on broncs.”

For information, visit or the organization’s Facebook page or email the organizers at

TVCC roper thriving

Trinity Valley Community College’s Kaden Profili entered this weekend’s Northeast Texas Community College Rodeo in Mount Pleasant ranked No. 1 in the National Intercollegiate Rodeo Association Southern Region 2020-2021 team roping heeling title race.

After competing in the first two rodeos of the regular season, Profili was in first place in the regional heeling standings with 235 points, 75 ahead of No. 2 ranked Ty Michael Eason of Texas A&M Commerce.

Profilli and his heading partner, Peyton Walters of Hill College, clinched the team roping title at the Sept. 25-26 Panola College Rodeo in Carthage. The duo also finished fourth at the Oct. 2-3 Southwest Texas Junior College Rodeo in Uvalde.

The Oct 16-17 Northeast Texas Community College is the third of 10 Southern Region regular season rodeos scheduled for the 2020-2021 regular season.

PRCA convention scheduled

The PRCA's annual convention is scheduled for Nov. 30-December 3 at the Omni Fort Worth Hotel and the Fort Worth Convention Center, according to

Convention leaders will heavily focus on the theme, Challenge of Change," on the uncertainty pro rodeo has addressed with throughout the 2020 season and the changes facing professional sports in the future. The convention will feature an annual address from PRCA chief executive officer George Taylor. The event also will include the PRCA Member Tradeshow as well as several topical breakout sessions.

A PRCA welcome reception is December 1. The PRCA Annual Awards Banquet is December 2. The convention will close on December 3 with rodeo committee meetings and the contract personnel council meetings. Attendees may register by visiting

The convention will be held in conjunction with the Dec. 3-12 Wrangler National Finals Rodeo at Globe Life Field in Arlington.

PBR update

On the Professional Bull Riders' circuit, competitors are riding in an Unleash The Beast Tour stop this weekend in Nampa, Idaho, in the Boise area.

The Unleash The Beast is the PBR’s top tier tour. Last weekend, the UTB tour stopped in Tulsa, Oklahoma, where three-time PBR world champion Silvano Alves, a Brazilian who lives in Decatur, clinched the title and earned $30,500. He was the only rider who made a qualified ride on all three bulls throughout the two-day show.

According to, Alves moved up 14 places in the world standings during the Tulsa tour stop, to No. 25.

Jose Vitor Leme, a Brazilian who lives in Decatur, has a commanding lead in the PBR world standings.

Brett Hoffman, a Texas Cowboy Hall of Fame member, has covered rodeos and horse show events for the Fort Worth Star-Telegram for more than 35 years. Email him at

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