By now the secret's out, Whataburger has sold a majority of its stockholder shares to a Chicago-based company. Really? That's akin to selling a German-themed Texas water park to Ohioans (we're looking at you Schlitterbaun.) What's next Buc-ee's? (It is Texan because it's based here or because it's a Texas-sized gas station?)
Whataburger is a Texas treasure. Started in 1950 in Corpus Christi, the town that claims another Texas treasure, Selena, who was actually born in Lake Jackson, which is coincidentally the headquarters of Buc-ee's. Ya'll still with me?
One of our state tourism slogans still rings true, “Texas is like a whole other country,” and if it was up to those sporting SECEDE bumper stickers, and the more recent TEXIT, it would be.
We cling to our state pride and complain when a restaurant doesn’t offer Dr Pepper or Blue Bell.
We Texans, however, don't have a problem when our state businesses hop the border and colonize other lands. There are already Whataburgers in 10 states, including Arkansas where it is said the company built its Fayetteville location to serve all the misplaced Texas students taking advantage of its non-resident tuition advantage.
My only hope is that Whataburger doesn't go changing on us and I can find the same quality I've grown up to know and love in that familiar orange and white striped bag. Just don't leave the bag in the car during a hot Texas summer. Y'all know what I mean.
Did you know Dairy Queen originated in Illinois but claims its familiar red DQ logo as the “Texas Stop Sign?”
We should be proud of our state's success and honored other people want to enjoy our state fare.
Whataburger will always be a Texas treasure, no matter who signs the paychecks.