The 90-day benchmark is not an arbitrary number; it is essential for transformation. Researchers have found that it takes about 90 days - the length of many rehabilitation models - for the brain to "reset" itself. That's the period needed to re-learn and deploy self-mastery of impactful habits.

Better Business Bureau serving Central East Texas is hosting the next Lunch.Learn.Lead workshop, entitled “The 90-Day Gameplan” on Monday, June 10 from 11:30 a.m. until 1:00 p.m. at the West Campus of Tyler Junior College located at 1530 S SW Loop 323 Tyler, TX 75701.

This month’s speaker is Keith Roberts. Roberts, owner of Make New Rules Business Coaching, a BBB Accredited Business, is a small business strategy expert, Master Business Coach, and Professional Life Coach.  He is a graduate of Stephen F. Austin State University and has 4 decades as a successful entrepreneur, technology industry leader, consultant, educator, author, speaker, and systems expert.  These experiences provide vast resources to draw upon to help clients overcome their self-imposed boundaries and accomplish more in business and life.

“Many businesses fail because although the entrepreneur has knowledge and technical skills in a trade or has specialized experiences, he or she doesn’t have the knowledge and experience needed to actually build their business,” Roberts said.

Participants will learn about a 4-step framework focused on creating business operating strategies which are tailored the organization. Those who are thinking about starting a business as well as those who have been in business for years will benefit from this workshop.

The event is FREE for all BBB Accredited Businesses and Charities. Seats are limited. To RSVP, please contact Coleman Swierc at (903)581-5888 before Friday, June 7.

For more tips on how to be a savvy business owner, go to To report fraudulent activity or unscrupulous business practices, call BBB at 903-581-5704 or report it via BBB ScamTracker.