Athens Review, Athens, Texas

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June 6, 2014

Arabella of Athens, Alzheimer’s Association to team up to raise funds

Athens — Arabella of Athens has teamed up with the Alzheimer's Association to hold a unique fundraising event on Saturday, June 21, “The Longest Day.”

In an effort to end the disease, the Alzheimer's Association is hosting “The Longest Day,” where hundreds of teams from around the globe are challenging themselves, and raising money on the longest day of the year for Alzheimer's.

For the third year, “The Longest Day” event will be held on the summer solstice, June 21. This event calls on participants to raise funds and awareness, and to advance the efforts of the Alzheimer's research.

June 21 may be the longest day of the year for the northern hemisphere, but for Alzheimer's caregivers, everyday can be a long day.

“This day is to honor the strength, passion and endurance of those living with Alzheimer’s and their caregivers,” said Loren Bolton, Assistant Director of Marketing and Communication for the Alzheimer's Association.

Bolton said, “Last year, the local chapter of the Alzheimer's Association raised over $60,000.”

She said nationally the amount was over $700,000.

Henderson County is part of the Greater Dallas Chapter of the Alzheimer's Association. The chapter covers 37 counties in Texas. Bolton said there is a 24-hour, 7-day-a-week hotline for anyone needing help, 1-800-292-3900.

Arabella of Athens will rock their way to a cure for Alzheimer's with a rock-a-thon. As part of “The Longest Day” national event, Arabella will have spent the day with some good old-fashioned rocking-chair rock-in to raise money for Alzheimer's research.

Arabella of Athens Executive Director Pam Holcomb said, “We will have someone in a rocking chair from 7 a.m. to 7 p.m. on June 21 to help bring awareness to Alzheimer's.”

According to the Alzheimer’s Association, there are 5.4 million Americans living with Alzheimer’s disease, including one in eight older Americans — and that statistic is expected to more than double in the next 40 years.

The disease is the most common form of dementia that attacks the brain and worsens over time. As the sixth-leading cause of death in the U.S., it's the only disease among the top 10 in the nation that doesn't have a cure, prevention or treatment.

To be part of the Arabella of Athens “Off Our Rockers” team, call 903-675-1995 to sign up. Ten dollars an hour to rock will help Arabella make its goal.

Holcomb said everyone is welcome to come out and support their friends.

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