LOS ANGELES —
Hasbro, which holds the main license for "Star Wars" toys, sells about $140 million a year in related products, according to Sean McGowan, an analyst at Needham & Co. in New York. A hit film in 2015 could triple that, he said.
"The 'Star Wars' universe is immense," McGowan said in an e-mail. "And the franchise has the potential be the biggest ever."
— With assistance from Cliff Edwards in San Francisco.