Athens Review, Athens, Texas

Community News Network

November 1, 2012

Disney's $4 billion 'Star Wars' deal spotlights Iger's bet

(Continued)

LOS ANGELES —

Hasbro, which holds the main license for "Star Wars" toys, sells about $140 million a year in related products, according to Sean McGowan, an analyst at Needham & Co. in New York. A hit film in 2015 could triple that, he said.

"The 'Star Wars' universe is immense," McGowan said in an e-mail. "And the franchise has the potential be the biggest ever."

— With assistance from Cliff Edwards in San Francisco.

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