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June 24, 2013

Hostess Twinkies return to store shelves next month

Hostess Twinkies are returning to store shelves after a brief stopover in bankruptcy.

New owners have taken over Hostess and say they will have Twinkies and other snack products back on store shelves by July 15.

In March, bankrupt Hostess Brands Inc. agreed to sell the snack cake brands to Apollo Global Management, which had offered $410 million and the deal was approved by the bankruptcy court, putting a merciful end to the panic that had overtaken Twinkies groupies.

"A lot of impostor products have come to the market while Hostess has been off the shelves," said Daren Metropoulos, a principal of the investment firm Metropoulos & Co., which teamed up with Apollo Global Management to buy a variety of Hostess snacks.

Among the impostors was Safeway which in February introduced a Twinkies wannabe product.  “It looks like a Twinkie. It tastes like a Twinkie. But this is no dream,” Safeway burbled on its Facebook page“Snack Artist's delicious snack cakes are real.” 

Hostess shut down late last year after a long-running labor dispute. 

Story provided by ConsumerAffairs.

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